Appledore Books Newsletter
April 2010
SPRINGTIME MEANS SAP FOR MAPLE SYRUP
AND READERS FOR MAPLE SUGAR MURDERS

New England cold nights and warm days bring on the flow of maple tree sap. Boil off forty gallons of sap, get one gallon of syrup. The real stuff, the good stuff. Not surprisingly, Steve Sherman's Maple Sugar Murders, a comic New England village cozy, moves off the shelf faster during each spring season.

The story features cantankerous, boom-voice Amos Reed, who knows how to boil off choice Grade A amber luscious maple syrup. Going price: about $36.00 a gallon. But Amos Reed in Maple Sugar Murders has to deal with sap stealers, land grabbers and sweet-toothed killers. Amos Reed needs help. He needs Hugh Quint, and he resents it. He tells Hugh: "They fired you off the Boston Police, didn't they? Too educated, I guess. Yeah, Harvard. Reading this, reading that. Words, words. GREEKS. Philosopher detective, huh? Philosopher drop-out, sounds to me. You know how to wash a dish?"

"You finished, Amos?"

Rita Dinsmore stopped stuffing wood into the fiery evaporator and smiled. If Tylerton ever had a tough-skinned, environmental activist woman, she was it. Old jeans, scuffed boots, muddy gloves, blue plaid shirt, torn pocket, hair cut like a lawn.

Click Maple Sugar Murders to read more about what made The New York Times say: "An attractive job with a surprise ending."


TOADSTOOL BOOKSHOP SURVEYS
CUSTOMER USE AND OPINIONS
ABOUT BOOKS AND E-READERS

Co-owners Holly and Willard Williams of the popular three-branch Toadstool Bookshops in southwestern New Hampshire surveyed their customers and found that the majority of them still like the traditional book and to browse in bookstores. So reported the American Booksellers Association (ABA) in its newsletter "Bookselling This Week" March 25.

Based on more than 400 online responses, ten percent of Toadstool customers own e-reader devices. Another 15 percent are considering the purchase of e-readers. E-readers mentioned were the Amazon Kindle, the Apple iPad and the Barnes & Noble Nook.

The Williams found that most customers at the Toadstool Bookshop branches in Peterborough, Keene and Milford did not know that e-books are available through the Toadstool IndieCommerce site. At the same time, these customers would "prefer" to buy e-books through their local bookstore.


BOOK SCENE: SALES UP IN JANUARY

Bookstore retail sales increased by 2.0 percent over the January 2009 report. These preliminary figures are furnished by the U.S. Bureau of the Census and reported by the American Booksellers Association (ABA). The estimates are based on sales from all types of bookstores, which are defined as any retail establishment with sales of more than 50-percent new books and periodicals.



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